Product advising for founders

I help founders build products people inside companies will use.

I spent years buying, implementing, and running people technology inside companies including Sonos and Figma. I also build software myself. That combination lets me look at your product as a buyer, a practitioner, and a builder.

Talk about your product

Where I advise

Advising is already part of my week. I work with founders directly and through communities focused on PeopleTech and WorkTech.

PeopleTech PartnersAdvisorI give founders product and buyer feedback through its network of People leaders.VITALIZE Venture CapitalVenture PartnerI support early-stage WorkTech companies and help evaluate what buyers will use.ThredAdvisorI advise the team building a platform for stronger workplace connections.

What founders bring me

Who inside the company feels this problem strongly enough to buy?
Where does the product stop fitting the way the customer works?
What should be built now, and what can wait?
Why does a promising pilot fail to become part of the operation?
Does the positioning match the product people can use today?

I review the product, sit with the workflow, and tell you where I think the customer will hesitate. Sometimes that means changing the roadmap. Sometimes the product is sound and the language around it is creating the problem.

How we can work together

Some founders want a standing advisor. Others need a focused product review before a launch, customer meeting, or roadmap decision. We can start with the problem in front of you.

Send me the product and what you are trying to decide.

I will use it before we speak and tell you whether I think I can help.

Talk about your product